NM State and Kreative Candle Co. have launched Pistol Pete's "Smell of Victory" candle, the latest in NM State's growing line of collegiate-licensed products. Kreative Candle Co. is an up-and-coming Las Cruces business creating a variety of homemade candles.
Kiandra Davis, the owner of Kreative Candle, describes the scent of the hand-made candle as an apple and maple bourbon fragrance. The candle has hints of apple, cinnamon, vanilla and butter, infused with natural essential oils of cinnamon leaf and mandarin.
A portion of the proceeds from the Pistol Pete candle will support NM State's more than 400 student-athletes. Kiandra's husband, Chili Davis, is the Aggie football team's inside receivers coach and assistant special teams coordinator, so the opportunity to support student-athletes has special importance for her.
"Once again our partnership with a small New Mexico business, Kreative Candle Co. and CEO Kiandra Davis will be a win-win for her company and Aggie athletics," said Mario Moccia, NM State's Director of Athletics. "We are all incredibly excited about the launch of Pistol Pete's 'Smell of Victory' candle."
Moccia said one of the sweetest parts of the collaboration is Kreative Candle's nationwide reach through online sales, in addition to availability at several Las Cruces small businesses.
"Aggie fans from all 50 states can order this New Mexico State-themed candle and have it shipped right to their door," Moccia said. "I believe it is going to be a great hit with our alumni, fans and all of Aggie Nation – especially so close to Valentine's Day."
Davis founded her business in August 2020 during the coronavirus pandemic. Looking for a new activity during the lockdown, she decided to learn how to make candles. She found a passion for it and decided to launch her business.
"To be able to partner with New Mexico State University to create a custom candle is a dream come true, because I'm a huge Aggie fan." Davis said. "I started this business a little over five months ago, and to have a license deal within a year is a major accomplishment."
All the candles are hand-poured in-house with paraffin wax and top-quality ingredients. Kreative Candles are made free of carcinogens, reproductive toxins and other potentially hazardous chemicals that she said are often found in fragrance oils.
As a Black woman entrepreneur, Davis has faced struggles running her new business, but continues to succeed and encourage other aspiring business owners. "It's my goal to be an inspiration to anyone that has aspirations of becoming an entrepreneur. I want to show people that you can do anything you set your mind to do, no matter your gender or color.
"I'm so grateful to be able to showcase my candles to the Aggie family and bring a unique aroma to so many homes," she added.
"Pistol Pete's Smell of Victory" candles are available for purchase at https://kreativecandleco.com. The candle will also be available to purchase at a several local businesses, including The Bean Café, Kind Bread Bakery, FARMesilla and the Las Cruces Farmers and Crafts Market every Saturday.
The candles are the latest in a growing line of new collegiate-licensed products from NM State. In December, the university announced a collaboration with Estas Manos Coffee Roasters to produce "A" Mountain Roast coffee. The university also partnered last year with Lescombes Winery for the creation of Pistol Pete's Crimson Legacy, a Cabernet Sauvignon. Additionally, Pistol Pete's Six-Shooter, the first collegiate-licensed whiskey in the country, made in collaboration with Dry Point Distillers, sold out its first batch in a matter of days and remains in high demand. Since 2017, NM State has also worked with Bosque Brewing Company to create and launch Pistol Pete's 1888 Ale. The beer went on to win a bronze medal at the Great American Beer Festival.
To learn more about Kreative Candle Co., visit https://kreativecandleco.com.
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NM State, Local Entrepreneur Collaborate on Pistol Pete's 'Smell of Victory' Signature Candle - NMSU Aggies
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